Video Routes "Picasso"
Task. It is difficult for patients to navigate in a big city, so developing a simple and informative interface for video routes to each center is necessary.
To the left of Lenin!

The time has come to save Picasso's patients throughout Russia on the arduous journey to the X-ray diagnostic centers. First, we had to take it off and then deal with the animation of additional information (how long to go, approximate time, where to turn, and all that).
Zest

No one wants to spend extra time watching an informational video. Therefore, we start the video route from the first second, right from the car's exit. All additional information also remains on the screen, but it is extra.
If possible, we will speed up! In narrow spaces, you won't mainly accelerate; there will be porridge, but the speed increases significantly in the squares. In general, we got the level of acceleration for different rooms (corridors, iconic places, metro, etc.).

And, of course, the coolest navigation line at the bottom of the screen. It's just fabulous!
In short, it turned out to be candy!

All of Moscow and St. Petersburg, as well as all hard-to-reach centers in the regions, have already been filmed and mounted.
Art-director
Vartan Ohanian
Release date
12 Aug 2021
pepo, 2023
Designers
Martin Khachatrian
Jazira Soorbekova
Next
"Ayo" Campaign →