Task. logo design and creation of a series of bright and unusual animations for the constitutional referendum in Armenia
After the reforms of freedom of speech and human rights in Armenia, it was decided to fix them at the level of the constitution. A series of animations depict the word "ԱՅՈ՛," which in Armenian sounds like "ayo" and means "yes" - yes to change!
Research and historical context
From the day of gaining independence, Armenia has been on the path of becoming a democracy. It was important to use the famous symbols of the invention of independence. One of the main such symbols is the drawing by Stepa Naroyan, which he made in 1991.
From the day of gaining independence, Armenia has been on the path of becoming a democracy. It was important to use the famous symbols of the invention of independence. One of the main such symbols is the drawing by Stepa Naroyan, which he made in 1991.
It's important to show people! Democracy and independence are built by people. I was inspired by the photographs of those years.
Logo development
The main form of the logo is graphic. Dynamic and sharp, it symbolizes the principles of change. The colors of the Armenian flag imperceptibly shimmer in the selected gradient.
The main form of the logo is graphic. Dynamic and sharp, it symbolizes the principles of change. The colors of the Armenian flag imperceptibly shimmer in the selected gradient.
To integrate into the visual components of the identity, I gave the logo a spatial isometric shape.
At the sketching stage
Added people, and environment details. Do not forget about references to understanding the importance of your voice and participation in building a shared future.
Added people, and environment details. Do not forget about references to understanding the importance of your voice and participation in building a shared future.
Then it's up to the rendering. The 3D version of the logo will be widely used in visual solutions and will accompany the company to the very end.
Added people, and environment details, compiled 2D and 3D into one file, animated. Do not forget about references to understanding the importance of your voice and participation in building a shared future.
Added people, and environment details, compiled 2D and 3D into one file, animated. Do not forget about references to understanding the importance of your voice and participation in building a shared future.
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Nortart typeface
