Task. Develop a corporate identity with which dramaturgy will be more interesting than any blockbuster

Modernity and Dramaturgy

The Dramatists' Guild is a community of playwrights, directors, critics, teachers, actors, and everyone interested in modern dramaturgy.

Dramaturgy, over several centuries of history, has changed a lot in many aspects, except for the visual and stylistic. In the realities of the digital world, visual modernization, fresh colors, and modern forms are requested.

The changes start with the logo. The main contours of the logo are crystals, in the kaleidoscope of which the richness of Russian dramaturgy is hidden — its sharp edges and corners, the depth of colors and meanings.

Different in terms of plasticity and proportions, the letters are assembled into a logo — as many-sided as all the works of Russian masters.

There is a strong emphasis on the symbiosis of 2D and 3D. The logo and identity elements take on spatial forms and can touch and combine into bizarre compositions.

Ancient Greek and Roman themes are richly used in the compositions. The bright colors of the identity make them even more catchy.

Interactivity is a Feature of the Theater of the Future!

Interactive elements will accompany drama lovers on the site, in applications, and all future interfaces.

Elements in posters come to life, play, and communicate with the user.

Abstract visual solutions accompany the identity and grow into covers, banners, websites, applications and other media.